Activity Map is a tool developed by Adobe Analytics to help marketers and analysts understand the flow of visitors on their websites. This tool provides the business user with a comprehensive view of paths, conversions, and individual page elements. In addition, it overlays important information directly onto a webpage, allowing users to navigate the website and make decisions about digital assets.
The activity map is one of the most powerful features of Devensoft. Rather than simply displaying an array of device connections, the activity map shows connections between the origin devices and their peers. It also provides contextual insights that can increase engagement and conversions. By integrating these insights, organizations can stay on the frontier of operational effectiveness.
When creating an Activity Map, you have the choice to create one for a single active device, or a group of active devices. Additionally, you can select a specific time period to see only the data that The Activity Map matters to your company.
You can filter by different fields and conditions to get the data you need. For example, you can create a filter that will only display activities that occur within a certain number of days to SLA.
In order to determine the most relevant data for your organization, you can create filters to exclude devices from your map. You can filter by specific metrics and actions, including the time it takes a customer to complete a task. Likewise, you can filter by a specific segment of customers. To further filter your results, you can add custom filters that only show the information you need.
Another feature of the Activity Map is the Gantt Chart. A Gantt chart is a tool that allows users to draw dependencies between lower levels of the Activity map. For instance, a task in the first level can be followed by another task in the second level. These two tasks are connected by a web offer in the email task. Alternatively, a task in the second level can be followed by an advertisement in the mobile app.
Once you have created an activity, you can start by adding trigger events. Trigger events are entries into an activity and are triggered by a customer or a customer’s actions. If you wish to add an attribute to a trigger event, such as a time or day, you can add the value by clicking the button.
Lastly, you can edit your activity. You can do this by opening the underlying task, adjusting the condition and clicking a button. The editing will open a new window. During this window, you can delete the task, reorder the markers, or add a new one.
Creating an activity map is a relatively easy process. Although Activity Map doesn’t have the functionality of other platforms, it is easy to implement and offers a number of useful features. Activities can be added or removed, and links can be tracked across multiple websites.
The Activity Map Customizer lets you customize your Activity Map without custom code. You can configure link variables, exclusion settings, region variables, and DOM attributes.